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Company Info, News, Partners

The Filter Signs Agreement With Internet Video Archive

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Internet Video Archive (IVA), the world’s largest distributor of online previews will be using The Filter’s Relevance Platform to power recommendations on its Video Detective site.

IVA offers companies such as publishers, retailers, developers and device manufacturers  the facility to quickly add entertainment trailers to any screen; its clients include BarnesandNoble.com, Flixster, Comcast, Fandango, Zvents , and Sony Bravia.  Its consumer website, VideoDetective.com, features all the latest titles plus an extensive library of trailers for movies dating back to 1903.  VideoDetective plus the IVA Affiliate Network reach a potential audience of over 300 million fans.  IVA has delivered over 3 billion plays since inception.

As well as signing a Joint Marketing Agreement with the content giant, The Filter will enable it to provide relevant recommendations to its users in order to deliver greater engagement and satisfaction. Personalising such a rich array of videos will allow The Filter to help millions more users to enjoy the content they love at the right time, in the right place, and in the best way possible.

About David

My name is David Maher Roberts. I have been involved in digital media for 15 years. First as publisher of .net magazine, .netDirectory and Connect back in 1997, then as Publishing Director of all of Future's games magazines (e.g. Edge, PC Gamer) and websites (including GamesRadar). In 2003, I founded and grew Future Plus - The Content Agency into a business generating £10m of annual revenue and was Digital Director at Future for three years. I am now CEO of The Filter, a world-leading recommendation and relevance engine for digital entertainment content. The company is backed by Peter Gabriel and Eden Ventures and our solution is used by over 200m Users every month through our network of customers that include NBC, DailyMotion, Nokia, Warner Bros. and We7. I am also the founding partner of Digital DNA - a consultancy that helps businesses develop and execute data-driven strategies. When I am not working I enjoy spending time with my wife and two kids, playing football and re-mixing music.

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The Filter provides recommendation and personalisation services for digital content. This is The Filter's blog. Click on the About icon above to find out more about our services.

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