November has been a busy month, as The Filter was invited to take part in two of the world’s most important events in Technology and Media.
At the invitation-only Monaco Media Forum, Rhett Ryder, The Filter’s COO, participated in a 60-minute panel moderated by Beet.tv founder Andy Plesser, and CEO David Maher-Roberts went to the New York City edition of Digital Hollywood to discuss Personalization with other major industry players.
On November 17th, David joined executives from companies such as Pandora, Intel and Ogilvy in a panel that dealt with the social experience of personalized communication, and the issues that this brings up in relation to privacy. Can you – the panel asked – have true personalization without invading privacy, could privacy rules then mean the death of personalization, and are these features better with or without social inputs?
“It was definitely one of the best panels on the subject that I’ve ever taken part in,” says Maher-Roberts, who is often invited to speak at major conferences in the US and Europe.
The commercial aspects of personalization were also explored, as panellists debated whether personalization would eventually harm or even wipe out big brand advertising in a world where people are only shown the ads that are relevant to them. Could this be a positive development that led companies to use their resources in developing better products rather than marketing them?
Matt Goddard, CEO of Digital Marketing and Technology company R2integrated, certainly believes so, going as far as saying that “personalization will mean the death of big-budget TV shows and movies.”
The personalization theme was also very popular at the prestigious Monaco Media Forum, which was hosted by Prince Albert of Monaco from the 9th to the 11th November. COO Rhett Ryder represented The Filter in a discussion about online video and the ways in which consumer engagement, consumption and dwell time can be increased through building a personalized taste profile for users.
Click here to watch a video of the discussion, which is now available for a global audience.
As 2011 winds down and The Filter secures many important new clients and partnerships, we’re looking forward to bringing relevant, timely content to a lot more users in 2012!