Optimus TopApps in Partnership with The Filter brings you a powerful App Discovery alternative for iTunes and Google Stores
October 2012 welcomed the anticipated release of Optimus Telecommunications Mobile App discovery service ‘Optimus TopApps’ – the latest mobile application to be powered by The Filter’s Personalisation engine.
Primed by The Filter, with UI developed by Compsoft, a leading provider of mobile app developer services, the TopApps discovery service fills a gap in the market, created by the partisannature of the native iOS and Android app stores. TopApps does this by providing a new way to discover apps through editorial, community and personalised recommendations tailored to the specific taste of Portuguese users. In addition, one of the key features that Optimus brings is the concept of an ‘AppList’, (a playlist for apps); allowing users to contribute and curate their own AppLists, plus the ability to share recommendations of apps to friends across different platforms and devices.
The AppList has been very well received by early adopters of the service. The Filter has also seen that the personalised ‘Apps For Me’ section on the Homepage is enticing a steady 20% of viewers to click through to download from the Google or iTunes stores.
The TopApps project is part of The Filter’s continued partnership with the Orange France Telecom Anticipation team based in Bristol and London in the UK, and at their Technocentre in Paris. The Filter has also provided solutions for a trial Orange ‘Concierge’ app which built an innovative device taste profile to power personalised, contextual recommendations for Songkick Gigs, Allocine Cinema Listings, Dailymotion Music Videos and Deezer Songs. The Filter did this by analysing the user’s device taste, social taste and by filtering content based on the users location and by the time of day and week.
For Optimus TopApps, The Filter has utilised their extensive experience in media catalogues to collect the App store metadata data required to power the service. The Filter has also extended their products to include an advanced Free Text Search capability which is used to support TopApps search.
As reported by 4-traders.com; The launch of TopApps in Portugal is part of a project being run by the Orange group, Optimus being the first operator of the group to provide the application. According to Nuno Lopes Gama, mobile Internet and multimedia services manager at Optimus, “being the pioneering country in the launch of TopApps is recognition of Optimus’ leadership in strategically focusing on multimedia services in Portugal, and will help to collect important information and lessons to develop and improve the application for its launch in other markets”.