Finding what to watch on television is more relevant than ever thanks to BT Vision’s on demand service powered by The Filter. The Filter, a global leader in personalised content discovery and recommendation solutions, is powering BT Vision’s recommendations and User Interface, ensuring a smarter and easier way for their customers to discover and find content that they will love.
“With BT Vision’s rapidly growing video-on-demand library of great film and TV content, BT Vision wanted to make it easy for their customers to discover the breadth and depth of choice – surfacing content that is relevant to their household taste,” said Rhett Ryder, CEO of The Filter. “BT Vision’s use of The Filter’s advanced personalisation technology, combined with a personalised User Interface, is allowing BT Vision to provide a smarter and easier way for customers to discover and find content. In my opinion, with this approach and our technology platform, they are leading the way in terms of home entertainment experiences.”
The Filter’s solution offers BT Vision subscribers a unique and highly personalised video-on-demand experience, generating targeted and timely recommendations using a blend of historic viewing habits, content metadata and contextual data points, like the time of the day and the day of the week. This advanced and granular approach to content recommendation only comes with the latest version of BT Vision video-on-demand service.
BT Vision is using this smart technology not only to recommend content but also to power the navigation of their system – pushing to the front content that is most likely to be of interest to that household, catering for different viewing habits at different times of day.
“The Filter’s solution facilitates an enjoyable discovery experience for our customers, that aims to maximize the value our customers can get from their subscription,” said Kate Dean, Director of Programming and Content, BT Vision. “They are a truly smart company who bring a sophisticated intelligence to the retailing of Programming. Their expertise and collaborative way of working has been invaluable.”
The Filter’s sophisticated solution enable digital entertainment services to increase engagement and customer satisfaction, using a wide array of statistical and rule based analysis, combined with advanced artificial intelligence techniques that learn about taste and context. The solution also provides valuable insight into UI performance, trends and behaviour of the users including churn prediction.