Press Round-up
So, we’ve been in private beta for a few days now and we’ve been having really valuable feedback from the lucky few that have been let on. We’ve also been showing a few journalists the site, and here’s some of the things that they’ve been saying about us:
“The Filter uses scary sounding maths to filter out irrelevant content and filter in content that reflects an individual’s tastes and moods across entertainment media, including music, film, web video, entertainment news and, in time, TV.”
“The Filter looks at both the content (like Pandora) and the social recommendation around that content (like Last.fm). The twist is that it will recommend music based on a movie you like, or a TV
show based on a song you like, etc. The service will ultimately be ad- supported and glean referral
fees to retailers.”
“The Filter combines together a number of filtering approaches based on purchase, listening, browsing, and rating histories. It tries to collect as much information about musical tastes as it can, both yours and other people’s—overall music purchases, your iTunes history, how you rate songs and artists on the site, and the listening habits and ratings of your friends. In a sense it combines Amazon’s collaborative filtering with Last.fm’s behavioral filtering.”
“The wild cards are that The Filter is supposed to eventually be able to connect multiple kinds of entertainment together: If you like this video clip you may also like this song and/or this movie.”
“The Filter’s engine doesn’t push people choices based on what they bought years ago. It slowly
forgets what it learned because peoples’ tastes change. Don’t you wish Amazon’s service did the
same?”
“At first blush, you’d think the website was designed to take on Google”
“There are enough folks out there, as it turns out, that are so disenfranchised by the process that Gabriel saw the need to launch his latest digital music venture, theFilter, that provides what he calls a ‘holistic approach’ to removing the white-noise of content and bringing you content that reflects your tastes. “
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