The Filter partners with We7
Today we announced a major new deal with download music website We7. The partnership will enable We7 users to get filtered recommendations based on their listening habits.
We7 which recently signed EMI for its ad-supported streaming music service now has a catalogue of over 3 million tracks. But with the huge choice of music available on this website, users have found it difficult to discover music based on their tastes. This is where The Filter’s recommendation engine will come in handy, it will be used to recommend artists, albums and songs first within a specific genre and then across more genres as it gathers more data related to the We7 catalogue.
This is also great news for us at The Filter because the partnership will mean we’ll be sharing usage data with We7 and the more consumption data we have, the better our music recommendations.
The Filter tools on We7 are expected live shortly after their launch later in the year.
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