Lucky us, we’ve been selected from over 100 entries to attend Digital Mission, a sort of trade mission comprised of the UK’s digital talent. It’s more exciting than it sounds because they are actually flying our representative to Austin, Texas to attend the South by South West Interactive conference, which if you don’t know is an event that showcases hundreds of music acts from around the globe. Unlucky is it’s our CEO who gets to go to Texas, the worst music offender in the office. So while he’s busy doing networking things, here’s a few music acts we’re very sad we’ll be missing.
White Lies – This dark rock band is tipped to do great things in 2009 by NME.
Ra Ra Riot – A personal favourite of mine, fresh indie-pop tunes from a band a bit like Vampire Weekend.
Ida Maria – I bet this Norwegian Bjork will be a cracking live act.
LA Riots – Wishing we were in SXSW tearing up the dance floor to this duo.
Primal Scream – a classic headliner, the band of my youth.
One of my favourite bands ever, Grizzly Bear, have been added to the lineup. DMR needs to ditch the euro-pop and go and watch them.
White Lies are the traditional dull Joy Division style band that seem to come around every year.
My main tip for SXSW is The Pains of Being Pure At Heart. Awesome new band.