The Filter: Team Blog

We’ve news just in, which is helping us get over the fact that Coldplay did not (grr, they were robbed) win Mastercard British Album of the Year at the Brit Awards last night.  Anyway, I won’t bore you with how disappointed I am and get to the point, we’ve formally closed an investment round, which means The Filter’s $1.2 million in the bank.

As well as securing the continued support of current investors Peter Gabriel and Eden Ventures, the business has managed to attract new angel investors, such as Roderick Banner, Chairman of WPP-owned agency, Banner Corp, former CEO of LoudEye Michael Brochu (through EMM Investments) as well as John Taysom, founder of  We7.com and a former investor in, among others, Yahoo and Infoseek.

Our CEO David Maher Roberts comments,

“We are delighted to have closed this investment round – especially as it comes off the back of a successful 2008 for The Filter which saw the launch of TheFilter.com as well as growing revenues from existing and new licensing partnerships. We plan to use the funds to further develop our content filtering service for consumers and to increase the number of businesses that will benefit from our services and expertise in Europe and the US. We have had decent success with partnerships both sides of the Atlantic because our technology works for all media types, delivers measurable results, and is dead easy to implement. The team and I are proud of what has been achieved to date and we are especially proud of having attracted new investors whilst enjoying the continued support of long term investors Peter Gabriel and Eden Ventures. We are in a good position to have a big 2009.”