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SXSW: On the BBC again.

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Our CEO (or “boss” as the BBC likes to call him) is still at SXSW, and tweeting every five seconds about it. Sample tweets: “Shall I go to the Google or Facebook party tonight?”. He’s even got into the habit of saying “Goodnight” on Twitter, which I think is the invisible line between being a normal person and being a complete geek. He’s crossed it, and there’s no coming back. He’ll probably come back to the office with about ten sickening new buzz words and make us work while perched on space hoppers with a GPS chip built into them.

Despite going to Facebook parties (he thought the band were brilliant, while I noticed that Mike Butcher from Techcrunch thought they were awful) it does appear that he has been doing some work – having a nice chat with the BBC.

Hopefully the video won’t shatter your illusion of SXSW like it did mine, you can take a look here. I expected the whole thing to be super-cool and trendy, with drunk rock stars walking around, but it looks like they are conducting the interview in a school library.

You can read the full BBC article here, featuring David and a host of other British start-ups that joined forces to take on SXSW with the folks at Digital Mission.

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