“When you are making music or video recommendations, you need to steer people away from the most popular stuff that everyone already has,” says Ty Roberts, co-founder of Sony’s Gracenote media database unit. “That’s what their technology does.”
“I mean, Google has made billions of dollars being really good at guessing what people are looking for,” says Stephen Andrade, GM of NBC.com. “This is just the next level.”
“The Filter’s highly effective algorithm has clearly demonstrated that it can deliver relevant video recommendations within NBC.com, helping our users find new and compelling content, and as a result, drive video consumption…” Stephen Andrade, GM NBC.com
“The Filter is a game-changer in the online video environment. While there are many competitors offering a fantastic amount of great content out there, The Filter culls down the broad amount of content and recommends the videos that most interest our users, while also increasing the dwell time, which is so vital to our advertisers.” Cedric Tournay, CEO of Dailymotion.
“Companies such as The Filter [...] are taking these algorithms a step or two further to make more nuanced recommendations that are more likely to hit their marks.” Alex Pham, LA Times.